Hi Friends.. This blog is basically depict the information about PPC keywords world. Keywords are at the core of every AdWords campaign. Despite how good or bad you have optimized your campaign, if you don’t get the keywords right, you will be in trouble. Someone may say that keyword optimization is part of the general optimization process and this is correct but sometimes even experienced PPC marketers tend to forget the basics. We like to concentrate on click through rates, costs and conversions and sometimes don’t give the necessary attention to the base of the campaign, the keywords. Let’s review 5 easy but yet very effective ways to optimize your PPC keywords. Let’s review 5 easy but yet very effective ways to optimize your PPC keywords. 1 – Regular Review of your Negatives list : Negative keywords are one of the most powerful features of Adwords. When you setup an AdWords campaign you define the keywords that will trigger your ads but this doesn’t always work as origina