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Top 10 Categories of Graphic Design part1


Hi friends…. This is new blog on categories of Graphic Designs. We are still facing Covid19 situation and I would like to request all of you to take care yourself as much as possible and follow all rules of our govt. COVID19 situations is getting worse in India & We all are moving from lockdown to unlock but the situation is same. This blog is basically for creative ideas of Graphic Design and what kind of topics we can choose in Graphics Designs. Graphic Design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form.
We have divided all Graphics designs category in below 10 categories
·      Visual identity graphic design
·      Marketing & advertising graphic design
·      Vector based graphics
·      Web and UI design
·      Publication design
·      Packaging graphic design
·      Motion graphic design
·      Environmental graphic design
·      Label design
·      Art and illustration for graphic design

Though they often overlap, each type of graphic design requires specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.

1. Visual identity graphic design
Visual identity design is one of the most common types of design. Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors. 
Visual identity graphic design is the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationary, designers often develop a set of visual brand guidelines that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications. Some examples like
Ø Card designs
Ø Color palettes
Ø Image Libraries
Ø Logo designs

2. Marketing & advertising graphic design
When most people think of graphic design, they think of designs created for marketing and advertising. Marketing designers need excellent communication, problem-solving and time management skills. In addition to being proficient in several graphic design, layout and presentation apps, they must also be familiar with production for print and online environments. Entry-level positions in this area are a great way for new designers to learn processes and acquire valuable skills and experience.
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively. Some examples like
Ø Postcards and flyers
Ø Info graphics
Ø PPTs design for corporate world
Ø Magazine and newspaper ads
Ø Posters, banners and billboards
Ø Brochures
Ø Vehicle wraps
Ø Email marketing templates
Ø Menus
Ø Social media ads, banners and graphics
Ø Banner and retargeting ads
Ø Images for websites and blogs
Ø Offer images and banners

3. Vector based graphics
Vector artwork is a term that describes any art made with vector illustration software like Adobe Illustrator. Vector artwork is built from vector graphics, which are images created with mathematical formulas. In comparison, raster art (also referred to as bitmaps or raster images) is created with colorized pixels. Enlarge pixel-based art in a raster file too much and it looks jaggy, whereas you can enlarge vector art to any size without negatively affecting its appearance. This resolution independence allows vector art to be used in a variety of forms, from small illustrations to massive billboards.
Due to the need for art that prints at multiple sizes and responsive web designs that adapt to varying screen sizes, vector files are a necessity of modern design. They create clean, scalable images that allow for exciting visual possibilities with the added bonus of functionality. Modern typography is almost exclusively created using vectors.
Illustrator: Illustrators are often more art-focused and create individual images, not an entire design. Illustrators may produce individual pieces of vector art that can stand alone or be added to another piece by a graphic designer. Some examples like
Ø Web page design sections
Ø Theme design (WordPress, Shopify, etc.)
Ø Game interfaces
Ø App design

4. Web & UI design
A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.
A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.
UI designers specialize in desktop apps, mobile apps, web apps and games. They work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make it work).
Ø Web page design
Ø Theme design (WordPress, Shopify, etc.)
Ø Game interfaces
Ø App design
Ø Landing Pages
Ø Mock Designs

5. Publication graphic design
Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing. Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations. Publication designers may work as freelancers, as creative agency members or in-house as part of a publishing company.
Ø Books
Ø Newspapers
Ø Newsletters
Ø Directories
Ø Annual reports
Ø Magazines

Ø Catalogs

Coming soon next blog : Top 10 Categories of Graphic Design part2

Thanks

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