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6. Packaging graphic design
Most
products require some form of packaging to protect and prepare them for
storage, distribution, and sale. But packaging design can also communicate
directly to consumers, which makes it an extremely valuable marketing tool.
Every box, bottle and bag, every can, container, or canister is a chance tell
the story of a brand.
Packaging designers create concepts, develop mockups and
create the print-ready files for a product. This requires expert knowledge of
print processes and a keen understanding of industrial design and
manufacturing. Because packaging design touches so many disciplines, it’s not
uncommon for designers to find themselves creating other assets for a product
such as photography, illustrations and visual identity.
7. Motion graphic design
Simply
put, motion graphics are graphics that are in motion. This can include animation,
audio, typography, imagery, video and other effects that are used in online media, television and
film. The medium’s popularity has skyrocketed in recent years as technology
improved and video content became king.
“Motion
graphics designer” is a somewhat new specialty for designers. Formally reserved
for TV and film, technological advances have reduced production time and costs,
making the art form more accessible and affordable. Now, motion graphics is one
of the newest types of design and can be found across all digital platforms,
which has created all sorts of new areas and opportunities.
Ø GIFs
Ø Title
sequences and end credits
Ø Advertisements
Ø Animated
logos
Ø Trailers
Ø Presentations
Ø Promotional
videos
Ø Tutorial
videos
Ø Websites
Ø Apps
Ø Video
games
Ø Banners
8. Environmental graphic design
Environmental
graphic design visually connects people to places to improve their overall
experience by making spaces more memorable, interesting, informative or easier
to navigate. Environmental design is a broad type of design, here are some
examples:
Ø Signage
Ø Wall
murals
Ø Museum
exhibitions
Ø Office
branding
Ø Public
transportation navigation
Ø Retail
store interiors
Ø Stadium
branding
Ø Event
and conference spaces
9. Label Design
A label design is a visual that differentiates your product from
your competitors in the crowd of supermarket shelves. A label generally holds
the information such as its maker, manufacturing and expiry date, ingredients,
warnings, etc. It helps the customer in making a buying decision. Many types of
symbols are nationally and internationally standardized.
The designer
must have the following before designing a label:
Ø Logo
design of the company
Ø Product
details
Ø Client
preferences from packaging types,
Ø Shapes
& colors.
Ø The
text
Ø Branding
guidelines
10. Art and illustration for graphic
design
Graphic art and illustration are often seen as being the same as
graphic design, however they’re each very different. Designers create
compositions to communicate and solve problems, graphic artists and
illustrators create original artwork. Their art takes a number of forms, from
fine art to decoration to storytelling illustrations.
Even
though graphic art and illustration are not technically types of graphic
design, so much is created for commercial use within the context of graphic
design that you can’t talk about one without the others.
Ø Graphic
patterns for textiles
Ø Motion
graphics
Ø Stock
images
Ø Graphic
novels
Ø Video
games
Ø Websites
Ø Comic
books
Ø Album
art
Ø T-shirt
design
Ø Book
covers
Ø Picture
books
Ø Technical
illustration
Ø Concept
art
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